Salad and Go
Associate Creative Director
social strategy & creative coNCEPTING. art direction + copy oversight. production planning. photography. retouching.
When Salad and Go came to Barkley, they were growing rapidly with a need to spread brand awareness and boost visits at their drive-thrus. By establishing a social strategy, updating brand photography, and pushing key RTBs through content, Salad and Go has made significant growth over the past year. My team concepted and executed all productions to create organic and paid assets across all social platforms.
If you see me carrying my drink and salad around like accessories to my outfit, no you didn’t. 😮💨 What’s your menu must-have this season?
We should totally just stab Caesar! With a fork. 😉🍴 Can you name this iconic film? 👚🔥📓
Comment ☕️ for Cold Brew or 🥒 for Cucumber Mint Lemonade. Like for both, we won’t judge!
Soup Szn is in full swing. 🍲 Our warm and cozy Chicken Pot Pie Soup is filled with savory flavors, perfect for any fall day. Comment below if you’ve had your first taste! 🥕
New Salsa Verde just dropped! Top your favorite Breakfast Burrito with a touch of jalapeño spice and a whole lotta tang. Drop a 😎 if you’re trying it this week.
Brb, changing our name to Wrap and Go 😉. Turn any salad into a wrap and behold all the freshness.
Are you team salad or team wrap? 🤔 Discuss.
Our Buffalo Chicken Salad checks every box.
Clean eating ✅ Budget friendly ✅ Full-flavored and always satisfying ✅ We simply can’t change our mind. 😌
We have no chill about the new Mango Ginger Cooler… IT’S MADE FROM SCRATCH!! DELICIOUS!!! GIMME!!!
Our BBQ Ranch Salad is your new BFF 🤠. Get it while it’s fresh! (Aka, always.)
SOCIAL STRATEGY
Resulting in an increase in organic engagement volume by 112%, organic impressions volume by 116% and follower growth by 113%
(First year with Barkley as AOR)
EXAMPLES OF REALTIME CONTENT + TRENDS