Fogo de chão

Undress Clothes

Senior art director

activation. social coNCEPTING. social art direction.

Fogo de Chão is the place to spice up relationships. But after dinner, discovery shouldn't end there.

Introducing a line of tearaway formalwear specifically for Valentine’s Day––after discovering flavors at the table, go home and tear off your clothes to discover everything this holiday has to offer. Launching and promoting only on social, we encourage guests to dine with Fogo this Valentine’s Day and tag us enjoying their experience for a chance to win these one-of-a-kind pieces.

Not only was this Fogo’s hottest date night yet, this activation surpassed social benchmarks by 50% and sold out nearly every dining room across the US day of.

RECOGNITION

• Addys SILVER Online / Interactive : Social Media : Campaign •

• Shorty Award Finalist : Humor  •