Fogo de Chão
Senior art director
art direction. social concepting. production planning. photography. retouching.
Fogo de Chão is an authentic Brazilian steakhouse that brings the fire-roasted flavors from Brazil straight to their guests.
From authentic Caipirinhas to a one-of-a-kind Market Table filled with exotic fruits and charcuterie, to savory Pão de Queijo and a rotating tableside service of everyone’s favorite cuts, a trip to Brazil is that much closer when visiting Fogo de Chão.
Welcome to What’s Next.
After Fogo’s business model was flipped on its head due to the pandemic, Fogo emerged in Q1 pushing brand awareness and highlighting the unique experience that dining at Fogo has to offer. Focusing on anticipation and reward, we started with three unique broadcast spots and updated brand photography, then followed up with a full digital strategy including: paid and organic social, email campaigns and programmatic banners. Results surpassed all media prior with delicious results.
CAMPAIGN EXTENSIONS
ORGANIC SOCIAL SUPPORT + BRAND AWARENESS CONTENT
Come for a cocktail you don’t have to make yourself—stay for the good conversation that’s sure to follow.
Five tracks in and already vibing. Give our new cocktails a spin.
Talk about flavor…our premium-grade Wagyu is fire-roasted with rich marbling, and served on a salt block.
