Fogo de chão
Meat Dreams
Senior art director
activation. social coNCEPTING. social art direction. production planning. retouching.
Lighting the fire under brunch, Fogo announced a new premium offering––the indulgent, 12-hour roasted Bone-In Beef Shank––to pair with the most luxurious meal of the day: Brunch. To encourage guests to dine at Fogo for brunch, we released a premium self-care kit, filled with a sleep mask to wear while Gauchos prepare your cut, a Spotify playlist narrating the brunch menu, and a beef-scented bath bomb for ultimate relaxation.
Our spa kit was promoted with 227 social placements and with 61 participating influencers.
Resulting in 11.2 million impressions and 38% increase in brunch sales.
RECOGNITION
Addys GOLD Sales & Marketing : Specialty Advertising - Merchandise •
Addys GOLD Sales & Marketing : Direct Mail 3D / Mixed Campaign •
Shorty Award Finalist : Humor •
Shorty Audience Honor : Restaurant •